Culture Industry Theory - 2015 Words

It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they†¦show more content†¦Debord believed that commodity creation was what characterized new consumer societies, and the idea of society of the spectacle was a way to analyze theses emerging cultural forms. For Debord, the media is a part of this spectacl e. Debord defines spectacles as, â€Å" an exhibit of dazzling perfusion of commodities and things to purchase which in turn [are] celebrated in advertising campaigns that inscribed the new consumer items with an aura of magic and divinity†,( Durham and Kellner 14). This is what Burger King has done in its marketing strategies. In one of its most recent marketing campaigns, Burger King took their trademarked â€Å"Whopper† to various remote locations across the world and surveyed different groups of people, all of whom have never seen let alone eaten a hamburger before in their life, asking them which burger they like best, the Whopper or Burger Kings competitor McDonalds â€Å"Big Mac†. A campaign called â€Å"Whopper Virgins†. Whopper Virgins painted the picture to consumers who viewed the video, that the Whopper, and therefore Burger King, where a commodity that nobody deserved to live without because of their life changing abilities. Society as spect acle also, â€Å"encompasses all the means and methods ruling powers employ, outside of direct force, which subject individuals to societal manipulation while obscuring the nature and effects of operations of domination and subordination†, (Durham and Kellner 15). Shot in the form of aShow MoreRelatedDialectic Of Enlightenment By Theodor Adorno1243 Words   |  5 PagesIn his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in today’s society. Young men and women are more interested in the releaseRead MoreCross Cultural Theories Are Effective And Based On Evaluations2300 Words   |  10 Pagesin Interna tional business led to demand of cross cultural theories, cross cultural methodologies and cross cultural training. A suffrage in cross cultural research field can be seen due to absence of capable theory, explaining the role of culture in organizational behavior. In this paper reasons partly responsible for the above and their methodological issues are discussed. The central argument of the paper is that despite of many theories defined by many researchers, there is always a gap i.e., someRead MorePostmodernism vs. Marxism Essay1457 Words   |  6 PagesOne of the few things that have been empirically proven is that it indeed focuses on culture. Jameson once argued that postmodernism was a more of a cultural dominant than anything else (Storey, p. 184). This would tend to classify postmodernism as an assimilation of all cultures, with a survival of the fittest effect. Take for example the effects of one culture, regardless of that cultures size, on mass culture ISAs. A battle occurs between the established ISAs and the new subculture ISAsRead MoreCulture is a Mean of Social Control: Theodor Adorno998 Words   |  4 PagesSociology, where the main theories and ideas were influenced by Karl Marx’s work. His main idea that the society is simply divided by a base-superstructure model and that the economy influences everything from religion to politics, referred to as economic determinism, is challenged by Adorno’s thought. Therefore, the Frankfurt school is part of the neo-Marxist approach as they interpret and add new things in Marx’s ideas. The fundamental feature in Adorno’s idea is that the culture is a mean of socialRead MoreHow Intercultural Communication Works At The Site With Examples1270 Words   |  6 Pagesthe music industry. The Aria Awards were chosen has been chosen as I work in the music industry and have a passion for new and existing talent. The Aria Awards involves forms of intercultural communication in vario us areas and situations that can be detailed in three theories. Identifying or focusing on three situations on a particular aspect of the site and providing a detailed account. This essay will detail how intercultural communication works at the site with examples. Firstly Theory A editedRead MoreThe Theories Of Individual Career Development977 Words   |  4 Pagesone for one’s entire life; but a lot of young people do not realise that this is not the case. The theories about individual career development suggest that people form concepts of themselves (self-concepts), which they then match to the images they develop of the occupational world (Greene and Stitt-Gohdes, 1997). Industry experts agree that gender stereotypes as debated in the social role theory, create a vast barrier to their attempt to transform the image of the construction sector Recent studiesRead MoreApple Took Advantage Of The Great Recession1586 Words   |  7 Pagescustomers are more involved and they value their services over the prices. Q2. Breakfast cereal industry is a very competitive industry in today’s market. Over the past century, they were few large cereal companies that led the cereal industry, and they were cooperative to increase their profit and satisfy their market. However, due to consumer’s taste changes and increase in competition, the industry has changed and it has to face more challenges. In recent years, more competitors enteredRead MoreThe Theory Of Unique Selling Elements, Restaurant And Hotel Owners784 Words   |  4 Pagesleaders can show the path to the market leaders, which leads to overall economic development. It also encourages the investor to invest more they are ready to take the risks. Applications of relevant theories Various management theories can be applied in case of hospitality industry. In the theory of â€Å"unique selling elements†, restaurant and hotel owners can understand how they can stand amongst the other key competitors. Each hotel has to identify own unique selling elements and thus utilise asRead MorePutnam Investments: Rebuilding the Culture1056 Words   |  5 Pagesthe firm was involved in the issues of market timing and late trading. By then, Lawrence Lasser had been the CEO of Putnam for almost 17 years. The culture of the company was built around hierarchy, individual achievement, and aggressive, sales-driven growth . Lasser’s daily small actions did affect the culture of the company and gradually the weak culture led to the difficulties faced by the firm in 2003. One of the most representative examples is the investment philosophy under Lasser’s leadershipRead MoreCultural Industries – Theory Assignment Essay701 Words   |  3 PagesCultural Ind ustries – Theory Assignment The dominant traditions have an important role to many economies in terms of assessing change and continuity that involves the growth of prosperity and employment in the cultural industries. The process to determine the best solution may be complicated and tiresome as controversy surrounds these traditions. Profit generating and control may be the main reasons of these approaches, but they also carry an important characteristic in how society understands

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Did Microsoft Violate Antitrust Policy Free Essays

â€Å"The US complaint has been filed by a Tangent, a small Burlingame, California-based hardware vendor that says it is a Microsoft certified partner, but has still been â€Å"caused significant harm† by â€Å"Microsoft’s exclusionary and restrictive practices†[1] The Northern California Company Tangent, who is also a Microsoft Certified Partner, has claimed that Microsoft has caused them â€Å"significant harm† through â€Å"exclusionary and restrictive† practices.[2] In its complaint, Tangent describes patterns of anticompetitive practices by Microsoft.     The activities listed by Tangent incorporate the procedure of no-option bundling of Outlook (electronic mail software) with Office (a suite of word processing, financial, media and various business software) and Active Directory (Lightweight Directory Access Protocol which provide central authentication and authorization services for Windows based computers) with Windows Server (host integration). We will write a custom essay sample on Did Microsoft Violate Antitrust Policy? or any similar topic only for you Order Now The forced process under the bundling system also includes the Windows Media Player (a software application player and library for digital media) and Windows Media Server (advanced live video and audio streaming functionality) along with the desktop personal computer and the server operating system, e.g. XP, Vista, etc. Tangent attorneys’ stated in the law suit, â€Å"Microsoft’s exclusionary and restrictive practices†¦have caused significant harm to (Tangent) by increasing, maintaining or stabilizing the price it paid for Microsoft’s operating system software above competitive levels,† [3] In a filing with the US District Court for the Northern District of California, Tangent’s resident territory and the right of the plaintiff to file locally, is in the clear supportive position to show cause of how Microsoft has historically continued to engage in anticompetitive conduct and practices. Thereby causing irreparable financial and market damages by directly manipulating by different means in a number of forms the price Tangent has paid for Microsoft’s operating system software.   Clearly upon comparison and review the prices are openly above competitive degrees. Tangent has been able to list in the detail the historical relation of the personal computer and the Microsoft factor.   They contend that Microsoft, in the letter of the law as well as the spirit, has still failed to operate within number of instruction guidelines and continues to violate Section 2 of the Sherman Act, 15 U.S.C.,  §2. Tangent has taken on the interesting position of requesting a jury to hear the case instead of a judge.   Clearly, the intent is to appeal to peers or citizens who will hear testimony as to the unfair practices of Microsoft.   There is the grave risk on the part of the Tangent argument that the issues are very complicated and so technically that only engineers or legally trained experts can decided on the case.   It can be equally promised that Microsoft lawyers will attempt to convolute the issue to a level of complicate techno speak in order to confuse the jury and possible deadlock or mistrial.   Either way, the path for appeal is being paved. Without the normal constraint of frank competition in the marketplace and also because of â€Å"exclusionary practices† invoked by Microsoft as a standard practice, Microsoft has been able to perform in a way that the increases the â€Å"playing field† edge in its favor. Additionally, this method employed by Microsoft works to preserve or artificially maintain prices at anti-competitive conditions that cause harm to vendors and business partners. [4] In essence, Tangent has charged that Microsoft has artificially inflated prices for the cost of the operating system software for certified partners who have no other choice in the matter thus injuring Tangent. One of the strongest positions taken by Tangent against Microsoft is that the Microsoft server OS (operation system) includes specific, unique, undocumented programs and screens (interfaces) accessed and employed by its servers to communicate seamlessly and tacitly with one another.   Primarily, the use of several servers (server farm) is within a multiple network server community. â€Å"Tangent alleged further that Microsoft entered into restrictive agreements with OEMs (Original Equipment Manufacturer) and system builders, limiting or eliminating their ability to feature non-Microsoft products.† [5] Cleary, the most important aspect of the Tangents argument, which in this case can be asserted by any plaintiff, is for Microsoft to cease marketing products under the guise that the uniformity of it’s software is standardize and practical.   This is not the case nor has it been in quite a while.   The position by Microsoft does not give rise to a supportive community of certified partners.   Candidly, it causes a minor panic. Microsoft’s secretive and clandestine modus operand lends it self to a sense of obvious guilt.   The resistance to the release of the source code for any of it’s of its operating systems underlies its non-competitive practices. Demonstrating no lack of indignation, Microsoft has chosen not to respond to any comments on this complaint or that fact any other.   Their practice has been to only to acknowledge that the case is being reviewed. Tangent is based in the San Francisco Bay Area city of Burlingame and builds custom configured-to-order desktops, notebooks, thin clients and servers primarily for educational institutions, government agencies, business markets and proprietary enterprises.   The company is using the Microsoft Operating Systems. [1]   -Microsoft faces fresh US and EU antitrust complaints 23rd February 2006 [2] http://wowtechminute.com/93/antitrust-lawsuit-antithesis/ Antitrust Lawsuit Antithesis Posted by Brent Norris Technology News March 2006 [3] http://news.com.com/Computer+maker+files+antitrust+suit+against+Microsoft/2100-1014_3-6041788.html By Ina Fried Staff Writer, CNET News.com Published: February 21, 2006, [4] http://www.theinquirer.net/default.aspx?article=29797 Off at a tangent By INQUIRER staff: Monday 20 February 2006, 10:10 [5] http://www.channelinsider.com/article/Tangent+Suit+Claims+Microsoft+Soaked+Partners/171923_1.aspx   Tangent Suit Claims Microsoft Soaked Partners DATE: 21-FEB-2006 By John Hazard How to cite Did Microsoft Violate Antitrust Policy?, Essay examples