Culture Industry Theory - 2015 Words

It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they†¦show more content†¦Debord believed that commodity creation was what characterized new consumer societies, and the idea of society of the spectacle was a way to analyze theses emerging cultural forms. For Debord, the media is a part of this spectacl e. Debord defines spectacles as, â€Å" an exhibit of dazzling perfusion of commodities and things to purchase which in turn [are] celebrated in advertising campaigns that inscribed the new consumer items with an aura of magic and divinity†,( Durham and Kellner 14). This is what Burger King has done in its marketing strategies. In one of its most recent marketing campaigns, Burger King took their trademarked â€Å"Whopper† to various remote locations across the world and surveyed different groups of people, all of whom have never seen let alone eaten a hamburger before in their life, asking them which burger they like best, the Whopper or Burger Kings competitor McDonalds â€Å"Big Mac†. A campaign called â€Å"Whopper Virgins†. Whopper Virgins painted the picture to consumers who viewed the video, that the Whopper, and therefore Burger King, where a commodity that nobody deserved to live without because of their life changing abilities. Society as spect acle also, â€Å"encompasses all the means and methods ruling powers employ, outside of direct force, which subject individuals to societal manipulation while obscuring the nature and effects of operations of domination and subordination†, (Durham and Kellner 15). Shot in the form of aShow MoreRelatedDialectic Of Enlightenment By Theodor Adorno1243 Words   |  5 PagesIn his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in today’s society. Young men and women are more interested in the releaseRead MoreCross Cultural Theories Are Effective And Based On Evaluations2300 Words   |  10 Pagesin Interna tional business led to demand of cross cultural theories, cross cultural methodologies and cross cultural training. A suffrage in cross cultural research field can be seen due to absence of capable theory, explaining the role of culture in organizational behavior. In this paper reasons partly responsible for the above and their methodological issues are discussed. The central argument of the paper is that despite of many theories defined by many researchers, there is always a gap i.e., someRead MorePostmodernism vs. Marxism Essay1457 Words   |  6 PagesOne of the few things that have been empirically proven is that it indeed focuses on culture. Jameson once argued that postmodernism was a more of a cultural dominant than anything else (Storey, p. 184). 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